Now, this could be due to the general perception that BMW drivers have little in the way of road manners. It certainly can’t be down to the cars themselves, because with the possible exception of the Z4, they are all good looking and perform well. This is particularly true of the new 3 Series Coupe.
Despite the generalisation of opinion, the 3 Series Coupe has remained at the top of its premium coupe tree for many years and the company expects this to continue with prospective sales of the latest, third generation car to reach 13,000 units per year in the UK. Mainly, these will be snapped up by male, golf-playing, senior business people, according to BMW’s research. This survey also revealed that the top five reasons for choosing the coupe are: style, performance, handling and roadholding, comfort and reliability.
